Our Top 10 Speakers

Ranulph Fiennes

The World's Greatest Explorer, The Greatest Living Brit...

Jonah Lomu

Rugby's First Global Superstar, Overcame Kidney Transpl...

Marc Woods

Inspirational Gold Medallist, Champion of Adversity and...

Mark Pollock

Blind at 22. On the 27th Jan 2009 Mark Is The 1st Blind...

Jez Rose

Business Conference Speaker 'Have a Crap Day' and 'You ...

Matthew Pinsent

Quadruple Olympic Champion, TV Presenter & Leading Spor...

Jim Steele

Leading High Energy Motivational Performance & Leadersh...

Geoff Hurst

The Only Man Ever To Score A Hat Trick In The Final Of ...

Andrew Marr

Political TV Commentator and Author of 'A History of Mo...

Ken Hames

British former Special Air Service's Officer, Highly Ra...

John Peters
Tornado Pilot Shot Down in Iraq - Captured as ...
John Peters

Tornado Pilot Shot Down in Iraq - Captured as
POW and Shown To The World on TV Battered by
Saddam Hussein's Ruthless Regime. Best
Selling Author of 'Tornado Down' and
Fascinating Performance Motivational Speaker

Fee : £4,001 - £7,000 $
Location : UK & Europe

John Peters came to the world’s attention in January 1991, when his bruised and battered face flashed onto television screens around the world.  It was his disfigured image that became a potent symbol of Saddam Hussein’s ruthless aggression.  His dramatic and sometimes harrowing experiences reach deep into our innermost minds, showing us how we can overcome even our worst fears and nightmares.  His war was not all as he expected – it became a seven-week ordeal of torture and interrogation testing John Peters to the absolute limit and bringing him close to death.

Speaking

John is an experienced speaker of international repute.  He was the sole reader representing the British Armed Forces at the National Gulf Memorial Service, in front of Her Majesty, The Queen and presented the Sir James Martin Lecture at the Royal Aeronautical Society in the presence of Prince Philip.  Furthermore, he followed Mr Nelson Mandela on stage in South Africa and achieved a standing ovation!  He has written two best-selling books and the documentary, ‘Tornado Down’ was Independent Documentary of the Year and a BAFTA Award Nominee.  He has extensive international TV, radio, PR and media experience.  Since leaving the RAF in 2000, he has been a business consultant and performance coach to business leaders.

John presents a roller coaster ride of a speech. He provides an incredible descriptive insight of his experiences in Iraq. He is certainly not a there to speak of doom and gloom. His innate sense of humour and superb timing ensures the audiences sees the funny and lighter side of his experience. John is passionate, emotive and challenging and is able to seamlessly and skillfully relate his experiences to current business issues.

Speaking Topics

Leadership; Teamwork; Motivating; Inspiring; Responding to pressure; Dealing with change

What Clients Say

“I have seen some speakers in my time, but you are the first to provide a presentation that was truly overwhelming.  You came across as one of us, a real person and the way you delivered your amazing story and experiences touched the whole audience, as the content was relevant to every single person.  It was powerful stuff and I felt very privileged to have even been there.  The Newspaper Society

“John Peters – what an inspiration!  What I found most powerful was his totally down to earth and dignified approach towards life threatening experiences”  AGFA

 “Like probably all my colleagues in the audience yesterday I was absolutely fascinated by your appearance.  Most leadership achievements I know of are dwarfed by yours in adverse (it seems quite an insufficient term to the horrors you enjoyed) conditions.  I tried to convey my impression to my wife and three sons when I got back to Gothenburg last night.  I found myself unable to do you justice but from my own account your appearance was one of the most rewarding moments in a long time.  Thank you”.  Wilson Logistics Holding AB

“You gave us a truly inspirational presentation with such emotion, enthusiasm and honesty”.  Nrg Direct Mail

 “The response to your talk has been outstanding.  The delegates were deeply moved by your experiences and they have been left with a lasting impression of your bravery and determination. Were it not for your own contribution, we could not have delivered such a successful day – none of us will ever forget the story you had to tell and we all feel immensely privileged to have met you”   RBS

“I am left with a lasting impression of John Peters, who will remain in my memory as one of the most incredible and emotional speakers that I have ever experienced and had the honour of hearing”.  Walker User Group

“There was no one in the room that wasn't one minute moved to tears, the next gasping or laughing.  I know I was riveted throughout your presentation.  You have a great sense of humour as well as real humility.  It was a truly a memorable experience reach of us at the event.  Stanley

“I have never seen the officer cadets so obviously captivated before: it is a feat in itself to keep them awake, but to maintain their interest is almost unheard of!  It is only the second time that I've ever heard the cadets give such a prolonged ovation to a speaker at Sandhurst”  The Royal Military Academy, Sandhurst 

“There is a definite buzz about the whole division since the conference and I would thank you once again for creating that and the motivation within our management structure”.   General Accident Property Services

“Your powerful and emotional presentation provided a dramatic perspective to the Challenge of Change theme, warmly received by the immediate audience reaction as you saw.  Perhaps what you have not been able to appreciate is the motivational impetus that it has inspired, and for that we must thank you again” Lloyds Bowmaker

“As the highest scoring speaker on the programme, John wowed the audience not only with the drama of the story, but also with his humour and humanity.  John is a very polished and skilful speaker at the audience on the edge of their seats as he shared his experience has been shot down over Iraqi in the Gulf War.  Not only was John an excellent presenter he was also an organiser’s dream in both his professionalism, his flexibility and his genuine enthusiasm in mixing and mingling with the delegates after the session.  He happily spent time socialising with the delegates and answering their many questions.  I highly recommend John to any audience.  AMP Australia